Social Media is all about engagement. But unfortunately, lots of people – and the companies they represent – still don’t understand that a one-way conversation isn’t a conversation at all. It’s a broadcast.
In the interest of helping you see if your business has a problem, here are a few questions to ask yourself. Check for these thirteen signs your social media program may be falling short of the mark:
- It takes 9 months to respond to a tweet. This really happened to me. The response was something like, “Thanks for tweeting, we didn’t understand your message…” Why bother? Really.
- You never respond to or acknowledge social media mentions of your company name. After all, you’re just listening.
- You proudly say things like, “I don’t follow anyone…“
- All of your posts are about you or your products, because social media is all about leads.
- Your auto-DM welcome message is a sales pitch, “Thanks for following, check out my…(blog, Facebook, LinkedIn, special deal)“. (Whether you should even have an auto-reply is a topic for different post.)
- You automatically follow-back everyone who follows you, without checking out their profiles.
- Or you are a finicky follower, looking for high Klout scores and automatically unfollowing anyone who doesn’t follow you.
- Your favorite way to engage others is, “Please ‘Like’ us on (Facebook, LinkedIn).”
- You put social media icons on your website and called it a day thinking, “Our social media program is off to a great start.”
- You’re still worried what will happen when someone says something bad about your company online.
- You have no idea what that college intern you hired is saying on your social media sites. If they’re posting, it must be good.
- The legal department controls your social media presence.
- Company policy prohibits employees from mentioning the company on social media.
Did you answer “Yes” to more than a few of these? Don’t worry, there’s help. Start by checking out these posts for some great tips:
A CEO’s Social Media Checklist
Getting Started with Social Media
Don’t Be Afraid of Social Media