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Category Archives for "Branding"

1 Why Your Brand Matters More than Ever

As I wander around the web and make my daily rounds in the offline world, I find myself wondering why so many businesses don’t seem to take their brands seriously. I’m not just talking about basic brand identity, like the look of a logo or the design of a website. I’m talking about the whole […]

1 Branding Lessons from My Dad

My dad was a marine biologist, so he’d probably tell you he doesn’t know much about branding. But he had plenty of fatherly advice for me as I was growing up, and much of that advice is sound for brand building as well. In honor of Father’s Day, I thought I’d share some branding lessons my […]

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