A very public battle is taking shape at Pulte Group (NYSE: PHM), the homebuilding company which also owns the Centex, Del Webb, and DiVotsa brands, and it’s got my attention. The surprise isn’t that founder Bill Pulte, along with his grandson (also Bill Pulte) and board member James Grosfeld, recently launched a campaign for the […]
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This is Part 3 of a 3-part series on Liberated Brands. If you missed them, read Part 1 and Part 2 first. So far, we have addressed “who owns your brand” and the benefits of letting go. You’ve seen why it’s important to liberate your brand and take advantage of the full range of perspectives […]
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This is Part 2 of a 3-part series on Liberated Brands. If you missed it, read Part 1. Letting Go is Hard If you really love your brand, it’s time to set it free. See what the market thinks, and let your audience help you make it better. Like children, it is impossible for brands […]
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