Branding Archives | Page 3 of 10 | Joellyn Ferguson

Category Archives for "Branding"

Who Owns Your Brand?

Here’s a bold statement: you don’t own your brand. I won’t be surprised when I hear from readers who disagree. They’ll argue that as the creator of the brand, “We made it, we own it.” It doesn’t work that way. Certainly if you’ve played your cards right, your company legally owns the trademark for the […]

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