Cooking up a Great Customer Experience I just spent a few minutes of quality time with my daughter making a family favorite: sticky, gooey, marshmallow treats. No secret recipe here. Just three simple ingredients: marshmallows, butter (the real thing) and crispy rice cereal. Two minutes in the microwave, a couple of spins of the spatula, […]
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It’s true, and I’m here to set the record straight on customer delight. Yet another newsletter touting the benefits of customer delight landed in my inbox this morning. When I saw it, my brain silently shouted, “Stop!” Delight is a popular idea, but embracing it could actually be harmful for your business. Why? Because delight […]
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When was the last time you spoke to a customer? Sounds like a silly question, but really, what’s your answer? Has it been too long? Are you one of the rare executives who does a great job of staying connected with their buyers? If you are, kudos to you, you’re ahead of the game. (Read […]
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