Customer Experience Archives | Page 3 of 9 | Joellyn Ferguson

Category Archives for "Customer Experience"

Newsflash: Customers Don’t Want to Be Delighted

It’s true, and I’m here to set the record straight on customer delight. Yet another newsletter touting the benefits of customer delight landed in my inbox this morning. When I saw it, my brain silently shouted, “Stop!” Delight is a popular idea, but embracing it could actually be harmful for your business. Why? Because delight […]

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