Managing Archives | Page 3 of 11 | Joellyn Ferguson

Category Archives for "Managing"

The ROI of Everything

Frequently clients ask me to help them develop ROI models and marketing metrics that serve as a foundation for effective decision-making. I’m glad they do, because understanding value returned from marketing investments is essential to a successful marketing effort, and it’s not as easy as it seems. A sound approach to measuring marketing ROI sits […]

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