Marketing Archives | Joellyn Ferguson

Category Archives for "Marketing"

Why Your CRM Isn’t Working – and What to Do About It

I first learned about Customer Relationship Management (CRM) software way back in 2000, when I needed to choose a marketing automation solution for the speech recognition technology start-up where I was head of brand marketing. Then as now, the promise was big. Here’s a dream tool that will seamlessly capture leads, automate customer interactions, and […]

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Hold that Coupon! Some Incentives Hurt Business

Do Your Customer Incentives Work? The other day I was shopping in a major department store and I couldn’t help overhearing a conversation between a sales clerk and her customer. The customer was complaining because she wanted to use her coupons, but none of them would work. After expressing her extreme frustration, she asked pointedly, “Is […]

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