Do You Love to Hate Trade Shows? Here’s How to Find the ROI.
Boondoggle or Necessary Evil? Most entrepreneurs I know have a love-hate relationship with trade shows. Event marketing feels like a necessary evil, and a costly one. Execs complain that exhibiting at trade shows is expensive, consumes lots of staff resources (especially for small companies) and offers nebulous results. “They’re a boondoggle,” said one CEO I […]Read more