What’s the number one question in marketing? Who cares? That’s not a flip answer. It’s an essential question that many in business forget to ask. Who cares about your innovative technology? Who cares if your product lasts 20% longer than a competitor’s? Who cares if you can deliver more quickly? Who cares that your service is […]
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“Integrated marketing.” It sounds so easy. I’ve been a champion of integrated marketing for years, since way before it was a popular, technology-driven topic. Even though the concept has been around for decades, many business owners still don’t really understand it. When I work with clients to maximize their marketing results, integration is one of the […]
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Find the Pain, Find the Problem Sales people are often coached to look for a customer’s pain point and address it to win the sale. This is good advice in some circumstances, and following the pain can also help diagnose bigger business issues. If growth is slow, ROI is declining and morale is lagging, the problem might not be […]
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