It’s amazing what people share on social media, and not all of it is racy or inappropriate content. People often talk about day-to-day activities that provide a glimpse of competitive strategies. You can use this to your advantage if you know what they’re saying. When it comes to competitive monitoring, using social listening to hear […]
Read moreHow do you transform your organization into a real social business? There are five key success factors that can make or break social media success. These are the items you need to establish a firm foundation for integration of social media into your business strategy. If you adopt these five elements as the foundation for […]
Read moreI had an interesting conversation with social media expert Deb Krier – the SociaLight – on her radio show the other day. As we were discussing social media and marketing, the inevitable question came up: “How do I manage the time social media requires?” A common solution, especially for small to medium businesses, is to […]
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