Is your company offering a social media fast track to customer service? Can people who complain via Twitter or other online channels get better, faster service than those waiting in the phone queue? Stop it. Shouldn’t you treat all your customers the same way? Listening to Social Feedback Business in general does a terrible job […]
Read moreExperts are everywhere. At least it can seem that way if you are looking for help with social media for your business. When it’s hard to toss a pebble without hitting a social media expert, how do you know who has really got the goods? Here are ten ways to separate the experts from the […]
Read moreI cringed the other day when I saw a post claiming that brands were dead. The writer tried to make the case that social media has destroyed branding, so what’s the point of working on a brand? Why Bother with Branding? While it’s true that social media has had a dramatic impact on branding, assuming […]
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