I was at a TAG CRM “State of the Industry” presentation recently, and one of the presenters mentioned some stats that captured my attention. Dan McDade, president and CEO of PointClear quoted research reports that only 8% of Americans have Twitter accounts. Most of them are not very active and just 2% of Americans use […]
Read moreDoes social media increase customer engagement, or are engaged customers more likely to use social? Businesses that aren’t already using social media are under increasing pressure to catch the wave or be left stranded. With all the talk about how social media can enhance customer relationships and provide opportunities for proactive customer support, I can’t […]
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As the buzz about social media reaches a crescendo, I can’t help but wonder if some marketers are missing the boat with customers who aren’t fully on board with social. Granted, not every marketing campaign includes social media, but when a topic is so hot there’s a movie about it (The Social Network), there is […]
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