It’s Nice to Be Liked I don’t think anyone can deny the warmth we feel when someone shows they care, but how often do you get to beam when a customer likes your brand? I’m not talking about Facebook ‘Like,” I mean real customer devotion. Depending where you work, this could be an everyday thing, […]
Read moreA strong brand can mean the difference between winning a sale or losing it, commanding a premium price or selling at a discount. While this has been proven time and again through research, many executives (maybe you?) still question the value of branding, especially at budget time. Building brand equity takes a long-term commitment and […]
Read moreA couple of posts by Steve Olenski caught my eye the other day. I first took note of The Most Powerful Brand Ambassadors In The World May Not Be Brand Loyal and then his related post, Is Brand Loyalty Dying A Slow And Painful Death? If you’ve got a moment, they’re worth a read (just […]
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