A very public battle is taking shape at Pulte Group (NYSE: PHM), the homebuilding company which also owns the Centex, Del Webb, and DiVotsa brands, and it’s got
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Coffee Stains and Customer Experience
Are you popping gum in your customer’s ears? When I started this post, I was ready for a full scale rant. But I set it aside for a
3 Steps to a Better Brand
Looking for a quick and easy way to improve your brand? If your business has been around for a while, it’s quite possible your brand strategy has lost
Branding Lessons from My Dad
My dad was a marine biologist, so he’d probably tell you he doesn’t know much about branding. But he had plenty of fatherly advice for me as I was