A consulting colleague of mine, Roberta Matuson, recently wrote a great post for her Forbes blog on “How One Employee Can Permanently Damage Your Brand.” Roberta raises a great point about how important it is that all your employees embrace your brand and understand their impact on customer experience. She shares some compelling, current and […]
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Have you found that special place that I like to call your profit zone? If you have a financial background, you might assume I’m talking about the space between revenue and expense. That’s not hard to hard to locate, on paper at least. It’s a simple equation: increase revenue, reduce expenses, and profit grows. In practice, finding […]
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This is Part 3 of a 3-part series on Liberated Brands. If you missed them, read Part 1 and Part 2 first. So far, we have addressed “who owns your brand” and the benefits of letting go. You’ve seen why it’s important to liberate your brand and take advantage of the full range of perspectives […]
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