CX Archives | Joellyn Ferguson

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Investors or Customers: Which Voices Matter Most?

Profit is everything, isn’t it? Business owners, investors, and analysts are all prone to obsess over the profitability of a company. When profits are up, we take it as a sign that all is well. When it’s down, there’s a problem. This single metric of success is so ubiquitous that it routinely colors decision-making in […]

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