I work with business executives seeking to strike the ideal balance between digital and traditional media. Finding the right mix is a high-stakes challenge that can mean the
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How Much Does Marketing Cost?
I just reviewed an RFP for marketing services. It was a very detailed, well written RFP. And the client was asking for everything. Which is not a problem...unless
Does Your Marketing Pay Dividends?
If Marketing is an Investment, Where’s the ROI? One of the most overused adages in the marketing world is, “I know half of my advertising is wasted, I