Tag Archives for " profit "

Let’s Talk Branding

Can You Imagine a World Without Brands? It would look a lot like the generic aisle in the supermarket, with everything in simple black and white package. No product differentiation. No clear signs of value. No hallmarks of trust. Which products would you buy if you want only the best? If you want value on […]

Find Your Profit Zone

 Have you found that special place that I like to call your profit zone? If you have a financial background, you might assume I’m talking about the space between revenue and expense. That’s not hard to hard to locate, on paper at least. It’s a simple equation: increase revenue, reduce expenses, and profit grows. In practice, finding […]