revenue growth Archives | Joellyn Ferguson

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Newsflash: Customers Don’t Want to Be Delighted

It’s true, and I’m here to set the record straight on customer delight. Yet another newsletter touting the benefits of customer delight landed in my inbox this morning. When I saw it, my brain silently shouted, “Stop!” Delight is a popular idea, but embracing it could actually be harmful for your business. Why? Because delight […]

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Are You Bullish on Growth?

In a recent article on, Niall McCarthy shared an infographic on CEO’s top business concerns. Chart-topping issues included over-regulation, geopolitical uncertainty, and exchange rate volatility. These macro issues may be weighing on the minds of many CEOs. Does That Mean Your Company Won’t Grow? When the world is uncertain, it’s easy to sit back […]

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