Tools I use to run my business: App, Software, Hosting, and More

Tools I Use to Run My Business

​People often ask me about the tools that I use to run my business. I'm a bit of a geek and I like to try different things, and this list is fully vetted based on my own personal experience.

tools to run your business

​These are tools that I choose to help me increase my productivity and performance on a day-to-day basis.

I've included links (some are affiliates) so if you want to learn more or purchase the product, you can do so right from this page.

​Creating Graphics

  • is a very easy - and fast- way to create all kind of graphics. Make images for ​social media posts and profiles, YouTube channel art and thumbnails, and even marketing flyers.
  • is an alternative to Canva, with similar functionality. It also allows you to edit photos.

Running My Websites

  • NameCheap - Affordable Domain Names and SSL Certificates
  • WordPress - All my websites run on WordPress​. I use the open source, self-hosted version vs. a site on
  • ​Thrive Themes - Multi-functional ​visual WordPress page builder, with additional tools for lead capture, course building, and A/B testing.
  • SiteGround - WordPress hosting and email​. 
  • SendOwl - Ecommerce platform
  • Stripe - Payment processing

​Social Media Marketing

  • HootSuite - Scheduling and Analytics for Facebook, Twitter, LinkedIn and Instagram

Video/Audio Production

  • TubeBuddy - YouTube optimization tools, including keyword research, tags, and thumbnails.
  • iMovie - Free for Mac and iPhone, easy-to-mater video editing
  • ​LumaFusion - More advanced video editing via mobile app.